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Hi, I'm Naomi

With over a decade of interdisciplinary design experience. I specialize in transforming complex systems into user-centric solutions, using Design Thinking and Agile methodologies to create scalable products that align with business goals and enhance user engagement.

A product/ UX designer

UX Design & Research Experience

KEY SUCCESS METRICS

  • 60% improvement in task completion rates

  • 34% increase in user engagement

  • 30% reduction in bounce rates

FEATURED ELEMENTS

Double Diamond framework

Emotional Mapping

Visual Branding

Interactive Features

Infographics

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Edmonds Floretum Garden Club homepage on a laptop screen and a mobile phone screen

KEY SUCCESS METRICS

  • 15% increase in membership growth rate.

  • 40% reduction in admin time required for content updates and maintenance.

FEATURED ELEMENTS

Automate Data flows

Usability Testing

FEATURED ELEMENTS

UX_edited.jpg

FEATURED ELEMENTS

50 years of growth! Copywriting and Branding services for a non-profit empowering urban gardening. 

FEATURED ELEMENTS

Grow Northwest homepage on a laptop screen and a mobile phone screen

Architecture Experience

My professional journey has been shaped by a foundation in architecture, where I developed a profound appreciation for design's impact on society.

 

During my role as an architect in India, I contributed to the interior design of the new Indian Parliament building, considering the diverse population and creating spaces for all. This involved thorough research on interior elements from historic Indian buildings, user research, and adapting designs for future changes.

 

As the team lead for the interior design of ten National Secretariat buildings, I managed deadlines, delegated tasks, approved team-produced materials, and created architectural working drawings and concept presentations.

Interior Designer Experience

Experience Letter from Ar. Canna Patel, founder and chairperson of HCP Interior Design Pvt. Ltd.

HCPID Experiece Letter cover image showcasing a few elements of projects

FEATURED ELEMENTS

Architecture Portfolio

A portfolio illustrating selected few works from my undergraduate program at

RV College of Architecture, India.

A collage of pictures taken from a site visit for a architecture project

Let's connect and work together!

  • Instagram
  • LinkedIn
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